Brand Identity and Marketing Strategy for dance club in Shanghai. The name sonikFLY was chosen after a series of brain storm sessions with the owners and their team. A fly was used as a visual representation, as it would cause buzz within the entertainment scene in Shanghai. Apart from the responsibility of managing the marketing team and keeping them inline with the brand strategy, i created the entire corporate literature and marketing merchandise. With the help of outbound marketing and digital marketing, the club opened its doors on christmas eve to a sold out crowd.