This was a re-branding project for Shing, an accomplished jeweler in Singapore. As her brand matured, the signature-styled logo which was created by me in 2007 had to be re-designed. As her line of jewelry has progressed towards high fashion. Working with a classical serif font, the logo type was born. It has an almost “cult-like” feel to it as her work applied to a very niche market i thought i would be suitable. Most of her craft are processed or treatment with a goth-like approach. Hence i took the “n” within the logotype and eroded it in to a razor blade.